Sustainable Style: ASOS

Every week we feature a sustainable brand on our blog. This week's featured brand is ASOS.

As the second largest online retailer in the world, it's laudable that ASOS has supported sustainable fashion since 2010 when they launched the 'Green Room'. Since renamed to the Eco-Edit, a curated destination on their website, they have plans to grow sales to $10M by 2020. With over 800 styles available for purchase, it seems like an achievable goal, considering that these items are also available in their product categories on asos.com, essentially the recipients of twice the amount of exposure on the site.

It's important to note however, that ASOS has a pretty broad definition of what they consider to be sustainable because they not only include eco-friendly raw materials and manufacturing but also include fair-trade items that may be produced from non-sustainable materials.

For me, the best part of the ASOS Eco-Edit is ASOS Africa, their flagship fair trade brand. The collection is designed in-house, then cut and manufactured by SOKO (also manufactures for other brands like Suno and LaLesso), the Kenyan clothing workshop which provides fair and safe employment as well as training for some of Kenya's poorest and most vulnerable communities.

If you're looking for sustainable brands like People Tree, Matt & Nat, and others, then head over to the Eco-Edit at ASOS. With free shipping for orders over $40 and free returns, it's the one stop shop for the sustainable fashionista.

Credit: Photo from ASOS