Green Carpet Challenge

Emma Watson has joined the Green Carpet Challenge for the press tour of her upcoming film Regression. What is the Green Carpet Challenge you ask? Launched by Eco-Age, a sustainable brand consultancy, it aims to bring sustainable style into the spotlight by partnering with A-list designers and globally recognized celebrities. 

A recent article in Yahoo Style by Leeann Duggan accuses Watson of 'green washing', the practice of spending more time and money claiming to be green than actually being green. While I commend Emma for bringing much needed attention to sustainability in fashion, I have to agree with Duggan that not all the designers featured have documented their credentials in this area. Nevertheless, I believe we have to start somewhere. If celebrities like Emma can make sustainability in fashion more popular, then perhaps I can live to see a day when it becomes the rule rather than the exception.